Music & K-pop - Flegm

Music on Flegm has a very distinct accent: that of K-pop. The group ITZY is the standard-bearer of this category, and it perfectly illustrates what makes a music video climb here. It's not the classic official music videos that dominate, but more immersive formats, tailored for a community of devoted fans.

You'll find three types of content here. The live performances and their full-cam versions, which let you follow one specific member from the start to the end of a track. The concert fancams, raw captures of a moment on stage that fans snap up. And the behind-the-scenes content (photoshoots, variety shows, group life) that extends the bond between the artists and their audience well beyond the music itself.

What makes this category so compelling on Flegm is the intensity of the voting. K-pop is arguably one of the most organized and active fandoms on the web: when a performance makes its mark, it's spotted, reposted and voted on very quickly. It's also a category that reminds us that musical discovery no longer runs only through the charts or algorithmic playlists: a viral fancam can reveal a moment no official video would have highlighted. If you're already a fan, you'll find the performances that won everyone over here; if you're discovering it, it's a direct window into what makes one of YouTube's most passionate communities tick.

Explore also: the all-time ranking, the recap of the best videos, our blog articles, and the neighboring categories Spanish-language entertainment and entertainment.